Sales Training Master delivers personalized sales training built on Bruce Weddel’s decades of industry-spanning success and bestselling authorship.
-- Sales Mastery Grounded in Experience, Not Theory
Sales Training Master, founded and led by Bruce Weddel, has emerged as a trusted source for industry-customized sales training, grounded in practical field experience and measurable success. With over 1,000 five-star reviews and a bestselling book, Master Of The One Call Close, Weddel’s training approach is designed to cut through generic instruction and deliver strategies that resonate across multiple industries.
Bruce Weddel’s journey in sales began unconventionally—on the floor of his father’s lumber yard. However, it wasn’t until his early days in the insurance industry that he recognized the limits of pre-scripted sales strategies. “I threw out the company’s canned sales calls and made my own that actually worked for my personality,” said Weddel. That decision marked the beginning of a philosophy he still stands by: Sales should be adaptable, engaging, and human.
A Track Record of Transforming Underperformance
In 1992, Weddel joined a multinational advertising firm in Toronto as a salesperson. Within just nine months, he was promoted to Branch Manager after dramatically turning around what had been the company’s lowest-performing office. By the end of the year, the Toronto branch had climbed from 47th to 3rd place among 47 offices.
The company took notice. At the next annual convention in Los Angeles, Weddel was appointed National Sales Director and instructed to replicate his success across North America. With his training style, the company’s sales volume soared from $28 million to $98 million over a six-year period.
The Nine Pillars and the Three Apex Moments
Weddel emphasizes that effective sales hinge on mastering three critical "apex points" during a call: navigating the gatekeeper, qualifying the decision-maker, and asking for the sale. These moments often make or break a deal, and Sales Training Master programs are engineered to sharpen those exact skills.
Drawing on what he calls the "Nine Pillars of Successful Selling," Weddel’s approach integrates real-world selling dynamics with psychological insight. This methodology is reflected in every customized training session he delivers.
“No one wants to sound like a robot or be a high-pressure salesperson, ” Weddel explains. “I teach people how to sell by being themselves, using sales psychology and conversational structure to create real impact.”
Sales Training for Any Industry, Any Size
With ownership of eight businesses across sectors including retail, logistics, manufacturing, and publishing, Weddel understands the nuances of sales across different operational landscapes. Unlike many training programs that rely on standardized content, each session delivered by Sales Training Master is tailored specifically to the participant's industry and client base.
This approach has gained widespread recognition, with Weddel earning over a thousand verified five-star reviews. His sessions have been particularly popular with startups, mid-sized firms, and professionals eager to shift away from outdated sales tactics.
Bestselling Book and Growing Online Presence
Weddel’s Amazon bestseller, Master Of The One Call Close, explores his signature method of closing deals efficiently without resorting to pressure tactics. The book's success further solidified his reputation as an authoritative voice in modern sales methodology. There are a dozen books written by Weddel that can be found on Amazon.
In addition to his one-on-one coaching and corporate training, Weddel maintains an active online presence through Sales Training Master, BruceWeddel.com, and Sales Training Program. His Facebook community, The Sales Master Club, provides a space for ongoing learning and peer support among professionals at all stages of their sales careers.
About Sales Training Master
Sales Training Master is a Canadian-based coaching and education platform led by Bruce Weddel, a veteran sales expert with decades of hands-on experience. Through customized, psychology-based sales training programs, the company helps professionals across industries improve their close rates, client engagement, and sales performance. Bruce Weddel’s work is rooted in experience, insight, and a commitment to replacing cookie-cutter methods with personalized, practical solutions.
Media Contact
Bruce Weddel
Owner, Sales Training Master
Phone: 1-905-758-8120
Email: bruce@salestrainingmaster.com
Website: www.salestrainingmaster.com
Facebook: The Sales Master Club
Contact Info:
Name: Bruce Weddel
Email: Send Email
Organization: Sales Training Master
Website: https://www.salestrainingmaster.com/
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