Cricut, Inc. - Class A common stock (CRCT)

Competitors to Cricut, Inc. - Class A common stock (CRCT)

Brother International Corporation

Brother competes with Cricut mainly through its line of cutting machines, which also encompass multi-functionality, integrating with sewing and embroidery capabilities. This appeals to a different segment of the home crafting market. What gives Brother a competitive edge is its reputation for high-quality products and strong customer service. They also offer innovative features such as wireless compatibility and dedicated fabric crafting capabilities, allowing for a niche market appeal that contrasts with Cricut's broader craft focus.

KnKUSA

KnKUSA offers cutting machines and related software, aiming at a more advanced user segment that requires robust and versatile machines for business and crafting purposes. In comparison, Cricut markets itself as accessible for all skill levels, which provides a competitive advantage in the home crafting market. KnKUSA's strengths lie in customizable settings and capability for heavy-duty projects, which appeal to a niche market outside of Cricut's core demographic. This differentiation establishes KnKUSA as a viable competitor, particularly among serious crafting business users.

Silhouette America

Silhouette America is one of Cricut's primary competitors in the craft cutting machine market. Both companies offer cutting machines designed for home crafters and small businesses, but Silhouette tends to attract users who favor its software capabilities and versatility in design. While Cricut emphasizes ease of use and an extensive library of pre-designed templates, Silhouette appeals to users looking for greater customization and options for DIY projects. This competition centers around customer loyalty and the ability to provide innovative features that align with emerging crafting trends.

Sizzix

Sizzix, primarily known for its die-cutting products, competes with Cricut by focusing on users interested in traditional paper crafting and scrapbooking. While both companies produce complementary products for crafters, Sizzix has a strong presence in the manual die-cutting segment, offering a tactile crafting experience that appeals to certain users. This traditional focus gives Sizzix a competitive edge among hobbyists who appreciate physical cutting techniques over electronic methods. Both brands differentiate themselves through their product offerings, leading to varied customer bases.

We R Memory Keepers

We R Memory Keepers competes with Cricut by offering various innovative craft tools and supplies, particularly aimed at scrapbookers and DIY enthusiasts. Their focus on unique, functional crafting tools and accessories creates competition in the niche crafting market, especially when it comes to complementary products that enhance user experience. While We R Memory Keepers has a solid reputation for quality and innovation, Cricut competes fiercely with its extensive range of machines and software features that cater to a broader craft audience.